Practical strategy. Disciplined execution.
X Gens Growth brings together growth strategy, outbound execution, partnerships, data and technology.
Founders
David Young Choi
Founder, Strategy & Growth Architecture
David co-founded X Gens Growth and leads the strategic architecture behind partner engagements. He works closely with founders and leadership teams to design structured growth systems that align strategy, data, technology and operating rhythm.
David focuses on helping businesses move beyond momentum-driven growth into scalable, repeatable performance. He is known for simplifying complex challenges and building practical frameworks that support stronger decision-making and long-term commercial outcomes.
Hamish Harries
Founder, Growth & Partnerships
Hamish co-founded X Gens Growth and leads outbound execution, partnerships and commercial delivery across partner campaigns. He works directly with businesses to build structured outbound and partnership engines that generate qualified opportunities and revenue growth.
Operating at the frontline of commercial execution, Hamish specialises in prospecting systems, discovery conversations and deal progression. His approach combines disciplined outbound frameworks with practical, operator-level execution.
Leadership
Geordie Harries
Chief Financial Officer
Geordie leads financial strategy, governance and performance across X Gens Growth, ensuring the business scales with strong commercial discipline and financial clarity. He works closely with leadership to guide planning, manage risk and maintain visibility across the company's financial performance.
Geordie brings extensive experience across high growth businesses in the UK and Australia, with a background spanning corporate finance, FP&A and commercial leadership. Throughout his career he has supported mergers, integrations and complex multi-entity operations while improving financial reporting, cash flow visibility and operational efficiency.
Bridie Harries
Chief Marketing Officer
Bridie leads brand, marketing and demand strategy across X Gens Growth, ensuring the company's positioning and messaging directly support commercial growth. She oversees national marketing execution, aligning brand, content and campaigns with the organisation's broader business objectives.
Her background spans property, technology and consumer-focused industries, where she has built high-performing brands and delivered marketing programs that drive measurable demand. Bridie combines strategic clarity with creative execution, helping businesses strengthen market presence while maintaining a clear and consistent voice.
Ready to grow?
Book a 30-minute call and we'll map out exactly where the biggest opportunities sit.
Book a Call